How to Succeed in Business - Wouldn't Dragon's Den contestants love to know

How to Succeed - Wouldn't Dragon's Den contestants love to know

How to Succeed in Business - Wouldn't Dragon's Den contestants love to know

how to succeed in business without really trying to shepherd mead

"Dragons Den's" entrepreneurs make for interesting viewing, but are there lessons to be learned? Who are the successful contestants who walk away with the money they are looking for? What makes a successful business? Perhaps the first reason is that people "buy" people. 

They should have an attractive personality, confident with good business manners. Show that they are organized and knowledgeable about all the facts they need to present and make a good impression of the dragon's background and what they specialize, in other words. A smart business-like appearance is also important and being able to demonstrate some current success in your business.

Aren't those the same qualities you'd be looking for if you were interviewing people for a job? You want to find someone who you can relate to, work with, and who will fit into your organization and be an asset to the company.

If you want to succeed in business and life, there are many best-selling classics that you can read to develop your personality and get ideas. 

Napoleon Hill's "Keys to Success," examines the 17 principles he discovered were present in the successful men he interviewed. This is a book written in an old style but still relevant today. What makes a business successful? Some things never change.

However, things are changing in the field of marketing. How we hate shop assistants who immediately approach us with a fake smile and a broad tone of voice. The old way of selling to people is now changing with the growth of social media. 

Selling is becoming a collaborative or consulting service with feedback from the customer you hope to influence. Social media users are encouraged to like their preferences. Selling is no longer about pushing a product, it's now very much a social affair. 

People don't like to sell, they like to solve their problems and then they like to buy. Social media is now heavily influencing marketing. There are many books that will introduce you to social media marketing, but here is a bestseller that I found helpful called "Profitable Social Media Marketing" by Tim Kitchen and Tasmin Mirza.

There is so much choice these days and we are an affluent society so people can afford choices in their purchases. Mostly they are made out of emotional desire rather than necessity. Emotions go a long way in looking for that feeling. 

There is still brand loyalty but you have to earn your reputation and likeability. Choices are everywhere. You have to capture the attention of your customers, take care of the service you provide and always add value to keep them coming back again and again. Selling has turned into a conversation with your customers.

All comparison sites encourage people to transfer their loyalty. So retaining your customers is important, satisfying existing happy customers is much easier than finding new ones. So, I wish you great success in your business.